I am a Sustainable Business Growth Expert and an Award Winner Business Mentor, dedicated to helping founders and business leaders scale their startups and SMEs with strategy, purpose, and long-term impact. My approach challenges the relentless 'hustle' culture, advocating for smart, intentional growth that prioritizes both business success and the well-being of its leaders.

A Mentor Who Has Walked the Path

What makes my approach to Business Mentoring unique is that I’ve been on both sides of the journey. I’ve worked inside large corporations and fast-growing SMEs, experiencing firsthand the complexities of leading and scaling businesses at different stages.

My career began in Banking and the Fiduciary sector, before transitioning to a decade in global beauty corporations (Beiersdorf and Coty Prestige), where I developed expertise in international growth, brand expansion, and strategic leadership. In 2017, I moved into C-level leadership roles (CMO, CCO, MD) and board directorships within SMEs, where I played a pivotal role in transforming ambitious businesses into market leaders. Having led businesses from both corporate and entrepreneurial perspectives, I bring a real-world, hands-on approach to mentoring, offering practical strategies grounded in experience.

Business Mentoring That Drives Real Growth

At the heart of my work is Business Mentoring, providing high-level strategic and operational support to founders and executives. I go beyond conventional advisory roles by actively engaging in the business, bringing clarity, structure, and execution strategies to ensure sustainable success. My mentoring covers:

✔ Strategic Business Development & Scaling – Helping founders and leaders scale effectively, build business resilience, and navigate growth challenges.
✔ Leadership & Organisational Excellence – Strengthening leadership skills, optimising team structures, and improving internal operations for long-term business stability.
✔ Commercial & Revenue Growth Strategies – Refining pricing models, revenue streams, and commercial strategies to drive profitability and sustainable expansion.
✔ Operational & Financial Structuring – Enhancing efficiency by building processes, KPIs, and performance tracking systems that support scalable operations.
✔ Brand Positioning & Market Expansion – Helping businesses stand out in competitive markets with clear messaging, strategic positioning, and sustainable growth models.
✔ Funding & Investor Readiness – Advising on fundraising, pitch strategies, and financial planning to attract investors or scale without external funding.
✔ Execution & Implementation – Working alongside business leaders to ensure that strategies aren’t just planned—but executed effectively, with measurable results.

Unlike traditional consultants, I don’t just advise—I help implement strategies that make a tangible impact, ensuring businesses grow in a way that is strategic, sustainable, and aligned with the founder’s vision.

The P.A.C.I.N.G. Principle™ – Scaling with Strategy, Not Just Speed

To ensure founders and executives master the timing of decision-making, execution, and scaling, I developed The P.A.C.I.N.G. Principle™, a leadership framework that ensures businesses grow at the right pace—slowing down where it doesn’t matter and accelerating where it truly does.

Purpose – Aligning business growth with core values and long-term vision

Adaptability – Navigating change with agility while staying focused.

Clarity – Making informed, strategic decisions with confidence.

Impact – Scaling in a way that creates real value, not just rapid expansion.

Navigation – Charting the right course for sustainable success.

Growth – Achieving business expansion that benefits both the company and its leaders.

My upcoming book on The P.A.C.I.N.G. Principle™ will provide a deeper dive into this approach, equipping founders and business leaders with the tools to scale sustainably while maintaining clarity, control, and impact.

Mentorship & Strategic Guidance

In addition to working with private clients, I mentor startup and SME founders through programmes such as the UK government’s 'Help to Grow' scheme and the LSE Generate Accelerator Programme at the London School of Economics. These experiences allow me to support a diverse range of entrepreneurs, from early-stage ventures to high-growth businesses looking to scale with confidence.

If you're an ambitious founder or business leader looking for expert mentoring and hands-on strategic support, I can help you achieve sustainable, smart growth—without compromising your vision or burning out along the way.